Keep comments open. Keep them civil.
Every breaking story brings hate, threats against reporters and scam links. Social Moderator AI moderates your newsroom's Facebook, Instagram, TikTok and YouTube comments around the clock, so you never have to close the comments to keep them readable.
This article leaves out the council's side completely. Poor reporting.
Criticism of the article, no abuse · kept visible
The journalist who wrote this should watch her back.
Threat against a journalist · hidden, flagged for review
Is there a link to the full report you mention?
Hi Eva, yes, the full report is linked at the end of the article. Thanks for reading!
source: Article pagePeople like them are vermin and should be thrown out of the country.
Dehumanising hate speech · hidden
Forget the news, I made €3,200 this week with this app 👉 bit.ly/x9
Scam link · spam rule applied
Why newsrooms close their comments
- The news never sleeps
- Stories break at night and on weekends. The worst comments land when the social desk is off shift.
- Reporters become targets
- Coverage of crime, migration or elections brings threats against journalists by name. Leaving them up hurts your people and your brand.
- Toxic threads cost readers
- Readers judge the outlet by what sits under its posts. Hate and scam links drive away the audience you want to subscribe.
- Closing comments costs reach
- Turning comments off removes the conversation that platforms reward. Moderation keeps both the reach and the readers.
Your editorial standards, applied to every comment
Start from this rule set and edit it like a moderation policy for your desk. Criticism of your reporting stays; hate, threats and spam go.
Every hidden comment shows the rule it broke. Undo any action in one click; every decision stays in the audit log.
- Keep criticism of the article, the outlet and named public figures visible.
- Hide hate speech that targets people for their ethnicity, religion, gender or sexuality.
- Hide threats against journalists or anyone in the story and flag them for review.
- Hide scam links, fake news sites and crypto promotions.
- Flag questions about corrections or sources for an editor.
Starter rule set · edit any line
What newsrooms get
- Moderation that never goes off shift
- Every new comment on every story is checked within minutes, nights and weekends included.
- A reason you can explain
- Each decision cites your policy in plain words, so an editor can explain any hide to a reader.
- A full audit trail
- Every AI and human action is logged with the time, comment, action and reason. Undo any of them in one click.
- All your channels
- Main brand, regional editions and podcast accounts on Facebook, Instagram, TikTok and YouTube in one inbox.
Common questions
Will it remove criticism of our reporting?
Not unless you tell it to. The starter policy keeps criticism of articles, the outlet and public figures visible and hides only hate, threats and spam.
How fast are comments moderated on breaking news?
New comments are picked up within minutes, at any hour. Nobody needs to be online for the AI to act.
Can we see why each comment was hidden?
Yes. Every hidden comment shows the rule it broke, and the audit log keeps a full history you can filter by page, date and action.
Do you train AI models on our readers' comments?
No. Comments are processed only to moderate your pages and are never used to train AI models.
What does it cost?
Plans start at €10/month with a 15-day free trial. Newsrooms with several accounts usually choose Pro (€49/month, 10 pages) or Agency (€199/month, 50 pages).
Keep the conversation under your stories.
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