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Sound like your brand. Hide the impersonators.

Every campaign brings real customer questions, and with them spam, trolls and fake accounts posing as your support team, often under ads you are paying for. Social Moderator AI hides the junk within minutes, 24/7, and drafts replies in your brand voice.

For Facebook, Instagram, TikTok & YouTube
Inbox - Oakmere Coffee · new ad · 5 comments
J
Jana V. AI replied

Is the new autumn blend available as whole beans?

Brand voice reply

Hi Jana! Yes, the autumn blend comes as whole beans and ground, in 250 g and 1 kg bags ☕

source: Product catalogue
R
Robert K. Kept

Honestly I liked the old recipe better. This one is too bitter for me.

Honest product feedback, no abuse · kept visible

L
Lisa M. Needs review

Second order in a row that arrived damaged. Who do I talk to?

Customer complaint · flagged for your support team

Big audiences attract the worst comments

Spam sits under your paid ads
Every euro of reach brings more bots, scam links and trolls, right next to your offer. People see them before they see your product.
Fake accounts pose as your support
Scammers copy your name and logo, reply to unhappy customers and ask for card details. Your followers lose money and blame you.
Customer questions wait too long
Product, stock and delivery questions arrive at night and on weekends. Every unanswered one is a lost sale that everyone can see.
Many people, one voice
Social, support and agency teams all reply under your posts. Without shared rules and a shared voice, the brand sounds different every time.

Write your moderation policy once

Start from this rule set and edit it like a brief for a new community manager. The AI applies it to every comment and shows the rule behind each decision.

Every hidden comment shows the rule it broke. Undo any action in one click; every decision stays in the audit log.

Moderation rules - brand pages Preview Publish
  1. Hide accounts that pretend to be our brand or our support team, and any request for card or login details.
  2. Hide spam, fake giveaways and links to other shops.
  3. Hide insults and hate, but keep honest criticism of our products visible.
  4. Answer product, stock and delivery questions using our FAQ, in our brand voice.
  5. Flag complaints about orders, safety or legal issues for the support team.

Starter rule set · edit any line

What brands get

Your brand voice, every time
Describe your tone once: formal or casual, emoji or none, words to avoid. Every draft follows it, and replies can match the language each customer writes in.
Comments on ads covered
Comments under your Facebook and Instagram ads land in the same inbox as your regular posts, so paid reach never brings unmoderated spam.
A reason for every decision
Each hidden comment shows the rule it broke, any action can be undone in one click, and everything stays in the audit log for your team or legal.
Built for teams
Invite your social, support and agency people. Approve drafts in one click, or let replies the AI is confident about go out automatically.

Common questions

Does it moderate comments on our ads?

Yes. Comments under Facebook and Instagram ads, including ads that never appear on your page, arrive in the same inbox as your regular posts and follow the same rules.

Can it stop fake accounts posing as our brand?

It hides their comments as soon as they appear, for example replies that ask for card details or send customers to another support address. It cannot delete the fake account itself, so report that to the platform.

Will it hide negative comments about our products?

Only if you tell it to, and we recommend you do not. The starter rules keep honest criticism visible and flag complaints for your team, which builds more trust than silence.

Can it reply in our brand voice and in several languages?

Yes. You describe your brand voice once and every draft follows it. Replies can be written in the language of each comment, so one setup covers all your markets.

Which platforms does it support?

Facebook Pages, Instagram business accounts, TikTok and YouTube, plus Facebook and Instagram direct messages, all in one inbox.

What does it cost?

Plus is $10/month for 2 pages, with a 15-day free trial. Pro is $49/month for 10 pages and 3 team seats, and Agency is $199/month for 50 pages and 15 team seats.

Keep your comment sections on brand.

Connect your brand's pages in minutes and start with a 15-day free trial.

Start free trial